building innovation playgrounds

"All work and no play makes Jack a dull boy"

I hope you are ready for some fun while reaching your goals and creating a positive impact! Let me EMPOWER YOU!

Let's do it 
Featured in:

100 Women in AI Denmark

TEDx AUBG

Berlingske TOP 100

Nordic Women in Tech Awards

UNESCO-APCEIU

I’m here for you and your team

Together, we outline a path forward that’s realistic, strategic, caring, and most importantly, tailored to your specific needs.

  • Making founders’ first steps count. The early days of building are full of ideas, doubts, and detours. I support founders with hands-on workshops and strategic sparring: from shaping the pitch to finding the right partners. It's about gaining clarity and confidence, or scoping alternatives in making the next concrete move.

  • Innovation is your daily bread. In today’s world, innovation skills cant be a side dish, something “sweet” to try when there's time. I help you bake it into the core: structured and connected to real outcomes. Real growth doesn’t come from the extras but from what you feed your students (Bsc. MSc. Ph.D MBA) every day.

  • It starts with a mindset. You don’t need big budgets or perfect solutions to leave a mark. Let’s navigate taking simple, meaningful actions by showing responsibility in everyday decisions. Real change doesn’t start with a policy and/or pieces of well crafted documents: it’s more about people with intentions.

  • Reach out and let’s co-create!

Four elements from me: You are the fifth

Anchored in transparency & time

We start by sharing what’s actually going on. Not the polished version, but the real one. We support that with data and insight, and open communication.

Catalysing what needs to move, with a WHY

You’re part of the process. Most problems don’t lack ideas, but rather movement: the ones that are fast enough to matter, slow enough to be intentional.

Space for both exploration & decisions

Projects are different. It needs both freedom and structure. I design frameworks where you explore without getting lost or decide without oversimplifying.

Cutting through the noise and into the core

Strong messages are grounded and feed on trust. The world needs your ideas connected to purpose and values. Your communication is YOU, and it shouldn’t feel rehearsed.

  • "NPS=73 /// Serena was very engaging! Her personal stories and insights helped pull us in and connect to the material."

    DHL Top 50 Employee Program: Leading in the Digital Age (2022)

  • "An impactful experience that delivers on promises, for our PhDs in the MSCA Doctoral Networks."

    Selin Kara, Leibniz University Hannover (2026)

  • "I appreciate the enthusiasm and full presence, fresh ideas and fearless attitude to keep us motivated and active all the way."

    Participant at the Innovation Summer Camp, Sound Hub Denmark (2025)

8th of March, 2026

“We don’t need more 'Brave Women”

Read the Article

On International Women’s Day, the message should not be: Look at the women who made it anyway.”

It better be:

“Why did they have to make it anyway?” Women seem to succeed despite the system and not because of it.”

I’m just a message away

Let's walk the talk together to find innovative solutions for your business challenges!

Book your appointment today, and get ready to experience personalized support, crafted just for your case.